Reliance Mobile announces Special “Daddy Cool”Zone on R-World

BIG Pictures & Maruti Pictures set to release ‘Daddy Cool’ worldwide on August 28th

Mumbai, August 24, 2009: A funeral gone horribly wrong can only be a laughter riot for those who are not part of it….that’s the upcoming film ‘Daddy Cool’ that releases worldwide on August 28, 2009. Reliance Mobile today announced a tie-up for the film ‘Daddy Cool’. Reliance Mobile is going live with special mobile content based on the movie leveraging its VAS platform R-World to allow users to access special content including caller tunes, ringtones, wallpapers and videos related to ‘Daddy Cool’. From the makers of Masti & Dhamaal, Indra Kumar & Ashok Thakeria’s ‘Daddy Cool’, is a co-production between BIG Pictures and Maruti Pictures.

Speaking on the occasion, Mr. Akshay Kumar, Senior Executive Vice President, Reliance Communications said, “We are proud to associate with Daddy Cool. We are happy to promote this movie across all platforms offered by Reliance Communications. We are optimistic on leveraging our technology to create a definitive connect of this film with our subscribers across the country.”

The key star cast of the film Suniel Shetty, Aftab Shivdasani, Aarti Chhabria, Ashish Chowdhry, Tulip Joshi, Sophie Choudry, Rajpal Yadav Chunky Pandey, Music director Raghav Sachar and Producer Ashok Thakeria were present at Reliance World at Juhu, Mumbai on August 24, 2009 to launch Daddy Cool on R-World. There was also a ‘Meet-and-Greet’ with key RCom distributors and dealers. The event was beamed live to 6 cities across the country over a video conference.

Mr. Mahesh Ramanathanan, COO, BIG Pictures, stated, “We are pleased to partner RCom in this initiative that will take Daddy Cool to RCom subscribers. This will considerably broaden the appeal of the film, across audiences.”

Mr. Kulmeet Makkar, CEO, BIG Music & Home Entertainment, said, “Daddy Cool’s music is fast gaining popularity with audiences. The songs in the album are peppy; something that is loved by all generations and I’m sure RCom subscribers will enjoy greater interaction with the movie and music.”

Directed by K Murali Mohan Rao, the multi-starrer Daddy Cool is a comedy of errors. Raghav Sachar’s groovy and foot-tapping compositions have added zing to the music album from the stable of BIG Music.

With its hilarious plot, cheeky characters, and groovy music, Daddy Cool is sure to make waves among the Indian film-going audience. The film is about the funeral of a Goan named Douglas Lazarus, and the proceedings is not at all demure – the coffin makers deliver the wrong body; the dead man’s elder son Steven (Suniel Shetty) attempts at an eulogy which includes the description of the rivers in Goa; the younger son Brian (Ashish Chowdhry) who isn’t willing to take care of his widowed mother for the sake of his pet dogs; an insecure Nancy (Aarti Chhabria) who is Steven’s wife; a proud Mrs Lazarus (Suhasini Mulay) who doesn’t consider herself widowed yet. Then there is a doped and nervous Michael (Aftab Shivdasani); expressing his love for Maria (Tulip Joshi); her junkie brother (Chunky Pandey); a knife-wielding suspicious Jenny (Kim Sharma) who finds her husband Carlos (Jaaved Jaaffrey) pleading forgiveness from hot model Ayesha (Sophie Choudry). Confusions and misunderstanding galore, Daddy Cool is sure to tickle your ribs. Log onto www.daddycoolthefilm.com for more information.

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