~Premiering January 18; Airing Monday – Saturday 7pm~
Mumbai, January 18, 2021: Enterr10 Rangeela a new Bhojpuri channel from Enterr10 TV Network is all set to launch a brand new show “Aashish Chhathi Maiya Ke”. Produced by Reliance Entertainment’s Reliance Big Synergy, this new social mythology series will air from January 18th 2021, every Monday-Saturday, 7:00 pm.
“Aashish Chhathi Maiya Ke” is a story of a 12 year old girl “Parvati” who is a param bhakth of Chhathi Maiya and wants to become a singer like her mother. However, she faces strong opposition from her grand mother and father. The show will capture her ardous journey and life purpose to become a singer and the extreme difficulties she will endure for the well being of mankind.
Manish Singhal, Managing Director, Enterr10 Television Network said, “We at Enterr10 Tv network have always believed in creating content that resonates with our viewers across age groups. Our vision is to create path breaking content and provide entertainment across our network for which we are collaborating with top production houses in the country. Enterr10 Rangeela is our latest offering for the Bhojpuri audience and I am glad to extend our latest offering Aashish Chhathi Maiya Ke. I am hopeful we will receive a positive response and support from the viewers.”
Speaking on the new series launch, Rajiv Bakshi, CEO, Reliance Big Synergy, said “Regional language content has been a game changer for every major broadcaster in India. We are enthused to join Enterr10’s journey to capture a larger share of audience with their latest offering in Bhojpuri. At Reliance Big Synergy, we believe in creating shows and solutions for our clients, basis in-depth and incisive market insights riding on the deep experience of our creative and production teams. We are overjoyed to have created some of the highest rating content for both TV and OTT platforms, and are confident of creating another landmark social mythology series with Aashish Chhathi Maiya Ke.”
The cast of the show includes Shagun Singh playing the role of Parvati, the parallel world Chhathi Maiya character by famous actor Piyali Mushi, Surya Dev character by Ather Siddique, along with famous Bhojpuri actors Yugant Badri, Neelu Singh,Thakurani and Sunita Sharma.
“Aashish Chhathi Maiya Ke” is another feather in the cap of Reliance Big Synergy. We have undertaken steps to engage the audience keeping the local sensitivities, nuances and visual aesthetics of the region in mind. I am confident that the characters will find home in every household with their magnificent journeys,” said Simmi Karna, VP- Content, Reliance Big Synergy.
Enterr10 Rangeela is a free to air channel and was recently launched to cater to the large Bhojpuri audience. The channel airs a strong mix of fiction and non-fiction content ranging across series and reality shows, awards and blockbuster films and World Television Premieres.
Enterr10 Rangeela is available on leading cable networks and DTH platforms –Airtel (CHN NO 654), Siti Maurya (CHN NO 200), Darsh Digitial (CHN NO 185), SITI Cable (CHN NO 218), DEN (CHN NO 833) & GTPL (CHN NO 279)
About Enterr10 Television Private Limited
The network currently boasts of a total of eight distinct Free-to-Air channels under its bouquet, serving content across India in multiple languages. Apart from their flagship channel Enterr10 (Movies), it is under Singhal’s leadership that Enterr10 Television Network has become home to one of India’s most watched Hindi GECs, Dangal TV.
About Reliance Big Synergy
India’s leading content development and production company, Reliance Big Synergy has produced over 5,000 hours of high-rated, critically acclaimed and impactful shows across fiction, non-fiction, unscripted and factual genres in nine languages for both broadcast TV and OTT platforms. Headquartered out of Mumbai, Reliance Big Synergy produces content across India in Hindi, English, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Bhojpuri and Punjabi languages.
Being a pioneer in content creation in the country, it has an inimitable legacy of producing shows for leading media companies including Star/Disney, Sony, Zee, Viacom, Dangal, regional language networks Star Maa, Zee Punjabi, Star Vijay, Suvarna, Asianet, Discovery, NDTV, BBC and OTT platforms including Netflix, Viu, Alt Balaji, Voot and many more. Over the years, the company has delivered successful, original and premium content across all genres, ranging from Web series, GEC fiction, Non-Fiction Game and Quiz Shows, Factual and Unscripted.
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About Reliance Entertainment:
Reliance Entertainment is the media and entertainment arm of Reliance Group and is engaged in the creation and distribution of content across film, television, digital and gaming platforms.
Internationally, Reliance Entertainment has partnered since 2009 with iconic film producer and director, Steven Spielberg, in the formation of DreamWorks Studios, and thereafter, Amblin Partners. This relationship has produced several successful films such as The Help, War Horse, Lincoln, The Hundred Foot Journey, The Girl on the Train, A Dog’s Purpose, Bridge of Spies, The Post, 2019 Golden Globes and Oscar winning film, Green Book & 2020 Academy Award nominee and Golden Globes winner 1917.
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