Chennai, February 11, 2021 : YNOT Studios, Reliance Entertainment and Wallwatcher Films are proud of producing ‘AELAY’ starring Samuthirakani and Manikandan in lead roles, written and directed by critically acclaimed filmmaker Halitha Shameem, who has continuously won the hearts of the general audience and critics for creating beautiful movies rich in emotions and portraying relationship values exquisitely. We were enthusiastically planning to have a grand worldwide theatrical release on February 12, 2021.
However due to an unforeseen last minute policy revision stipulated and brought into effect unilaterally by the Tamil Nadu Theatres & Multiplex Owners Association, just 3 days ahead of the release of our movie ‘Aelay’, we are left with no other choice but to skip a theatrical release, which has led us to explore a unique opportunity that would facilitate our film to reach the larger audience.
We are proud to partner with STAR Vijay for a Worldwide Television Premiere of ‘Aelay’ on the 28th February 2021 (Sunday) at 3PM – which will be the first-ever Tamil movie to have a direct satellite premiere on their channel.
Producer Sashikanth, YNOT Studios says, “‘YNOT Studios as a brand has always been identified with backing bold and pathbreaking ideas fearlessly, and this decision emphasises further that the ideology is not just limited to content, but also extends across all our strategies and initiatives. ‘Aelay’ is a film that encompasses emotions and humour with realistic shades, which our director Halitha Shameem has brought out beautifully. The film is made to savour the tastes of family audiences. With Star Vijay enjoying a fan base of such crowds, we are happy that ‘Aelay’ will find an excellent reach with this satellite premiere.”
Director Halitha Shameem says, “I am glad that my film ‘Aelay’ is now going to witness a phenomenal reach across a wide range of audience. ‘Aelay’ has been close to my heart even before I embarked on my journey as a filmmaker. It’s exhilarating to see that the film will be available to huge crowds on the same day. I thank my producers and Star Television for backing this film and ensuring the best platform to showcase this to the world, through this television premiere”.
Shibasish Sarkar – Group CEO, Rliance Entertainment, says, “’Aelay,’ is a Family Film and bringing this heart-warming film to our audience’s homes is an absolute privilege. We believe in the power of television and it’s massive reach and we are glad that we are partnering with Star Vijay TV for the satellite premiere.”
Pushkar & Gayatri, Wallwatcher Films, says, “We strongly believe good cinema will find its audience, one way or the other. ‘Aelay’ directed by Halitha Shameem, ia our first production under Wallwatcher Films and is very special to us. It’s a heartwarming film that we feel will connect to a broad audience. The Satellite Premiere on Star Vijay TV will bring this delightful film right to your homes and families. This is a bold and exciting move and it will open new avenues for the filmmakers and storytellers.”
Written and directed by Halitha Shameem, the film is produced by S. Sashikanth of Y Not Studios in association with Reliance Entertainment and is co-produced by Chakravarthy Ramachandra. Ace filmmakers Pushkar & Gayatri (Vikram Vedha fame) of Wallwatcher Films are the creative producers. The technical crew comprises Kaber Vasuki & Aruldev (Music), Theni Eswar (DOP), Vinoth Rajkumar (Art), Raymond Derrick Crasta & Halitha Shameem (Editor), Dinesh Subbarayan (Stunt Choreography), Linkin Livi (VFX Supervisor), Alagiakoothan S (Audiography), Suren G (Sound Design), Kabilan (Publicity Designs).
About YNOT Studios
YNOT Studios is a film production company in Chennai, India, also established by producer S. Sashikanth in 2009 and has produced 13 feature films as of 2019, which includes productions made in the Tamil, Telugu, Malayalam and Hindi film industries of India and of which Vikram Vedha (2017) directed by Pushkar & Gayatri – their biggest hit, is being made in three different languages apart from their latest release Game Over (2019) in Tamil, Telugu & Hindi. Their upcoming releases are Jagame Thandhiram, Mandela & Aelay. Key People : S Sashikanth
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About Reliance Entertainment
Reliance Entertainment is the media and entertainment arm of Reliance Group and is engaged in the creation and distribution of content across film, television, digital and gaming platforms.
Internationally, Reliance Entertainment has partnered since 2009 with iconic film producer and director, Steven Spielberg, in the formation of DreamWorks Studios, and thereafter, Amblin Partners. This relationship has produced several successful films such as The Help, War Horse, Lincoln, The Hundred Foot Journey, The Girl on the Train, A Dog’s Purpose, Bridge of Spies, The Post, 2019 Golden Globes and Oscar winning film, Green Book & 2020 Academy Award nominee and Golden Globes winner 1917.
Key People : Shibasish Sarkar
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About Wallwatcher Films
Wallwatcher Films is a film production company in Chennai, India, established by Directors Pushkar & Gayatri. The company is involved in the development and production of content for cinema and the web with the focus firmly on stories and story tellers.
Key People : Pushkar & Gayatri
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Halitha Shameem is a young and promising filmmaker who made her debut with ‘Poovarasam Peepee’ which won a lot of critical acclaim. Her latest release was the critically-acclaimed ‘Sillu Karupatti’ starring Samuthirakani, Sunaina, Leela Samson and others.