Category: Press Release

Reliance BIG Pictures films win 17 awards at the 57th National Awards

Posted on by reliance

Reliance BIG Pictures’ films win 17 awards at the 57th National Awards

Highest ever for a production house in one year, Wins across all major categories

Mumbai, 16th September, 2010: Reliance BIG Pictures, the motion picture arm of Reliance ADA Group has bagged an unprecedented 17 awards at the 57th National Awards making it the highest for a production house in any given year.

Reliance BIG Pictures’ five films which have been produced co-produced and distributed by the company in Hindi and other major regional languages have swept awards across all major categories including best film, best actor, best actress, best popular film, best editor, best screenplay, best cinematography and many others listed below.

Commenting on this achievement Reliance BIG Pictures, CEO, Sanjeev Lamba says, “We are extremely delighted that 4 films produced and one film released by Reliance BIG Pictures have won an unprecedented 17 national awards this year. This is an honour and I would like to congratulate the extraordinary talent that has worked with us to make this honor possible.

Kutty Srank: Produced by Reliance BIG Pictures and directed by Shaji N Karun Kutty Srank is the best Feature film of 2009 beating a field of 140 entries. Hari Krishnan, P F Mathews won the best screenplay and Jayakumar won the award for best costumes. Anjuli Shukla and Reliance MediaWorks have bagged the best cinematography award. A Sreekar Prasad won the Special Jury Award for best editing.

Paa: Directed by R Balki and co- produced by AB Corp Ltd and Reliance BIG Pictures, Paa won the best Hindi film award, Amitabh Bachchan won the best actor award, Arundhati Naag won the best supporting actress award and Christein Tinsley & Dominie Till won the best makeup artist award.

Abohomaan: Produced by Reliance BIG Pictures and directed by Rituparno Ghosh, Abohomaan won the best director award for Rituparno Ghosh, best Bengali film award, best actress award for Ananya Chatterjee and best editor award for Arghyakamal Mitra.

Well Done Abba: Produced by Reliance BIG Pictures and directed by Shyam Benegal, Well Done Abba received the award for the best movie on social issues.

3 Idiots: The most successful film in the history of Indian cinema, 3 Idiots, directed by Rajkumar Hirani, produced by Vidhu Vinod Chopra and released worldwide by Reliance BIG Pictures won the award for the best popular film, Swanand Kirkire won the best lyricist award and Anup Dev won the best audiography award.

Additionally, Reliance MediaWorks, a film and entertainment services company which is a part of the Reliance ADA Group has also won two awards. It shares the best cinematography in the feature film category with Anjuli Shukla for Kutty Srank and in the non- feature film category with Deepu Unni for Gaarud.

Reliance BIG Pictures all set for a Worldwide release of Initiative Film’s”Chak Jawana” starring Gurdas Maan on August 27th , 2010

Posted on by reliance

August 6, 2010: – Reliance Big Pictures is all set for the worldwide release of Initiative Film’s Punjabi movie “Chak Jawana” on August 27, 2010. The film stars Punjab’s legendary singer and actor Gurdas Maan.

Commenting on the release, debutant director Simerjit Singh said, “Chak Jawana takes a strong stand on the existent problems of youth in our society and shows that the young generation will excel when given the right direction. It has excellent performances and I am sure that everyone will love its music.”
The lead actor, Gurdas Maan said, “When the script was narrated, I immediately gave my consent to be a part of this project. This youthful film is about an important social issue. The privilege of working on this project with Reliance BIG pictures was made possible only through the efforts of Initiative Films.”

Producers Balli Janjua and Rupinder Chahal of Initiative Films expressed their appreciation and said, “The thorough professionalism of the team from Reliance BIG Pictures ensured that project was completed smoothly”.

Sanjeev Lamba, CEO, Reliance BIG Pictures adds, “Chak Jawana has intense performances and vibrant music. This family film has an important message of hope. Reliance BIG Pictures is proud to be associated with such meaningful cinema”.

“Chak Jawana” has been scripted by Rupinder Chahal and Simerjit. The screenplay has been written by Mrs. Manjeet Maan and Balli Janjua. Music has been composed by Jaidev Kumar who gave music in films like “Des Hoyaa Pardes”, “Mini Punjab” and “Sukhmani”.

SYNOPSIS

‘Chak Jawana’ highlights the problems faced by youth in a Punjabi village. The young men fall prey to drugs, become irresponsible and disturb the peace. The elders despair about the future of their community. Captain Gurjeet Singh (Gurdas Maan) arrives on a month’s home leave from the Indian Navy. He reforms the youth and helps them overcome their weaknesses. The film has a powerful message on family values, determination and hope.

Forthcoming attractions from Reliance BIG Pictures

Posted on by reliance

Mumbai, July 20, 2010: – Reliance Big Pictures’ is all set to release 3 films in the month of August.

August 6th will see “Dinner for Schmucks” hitting the Indian theatres, followed by the Worldwide releases of Nagesh Kukonoor’s John Abraham starrer “Aashayein” and Punjabi film “Chak Jawana” starring Gurdass Mann on Aug 27th.
Synopsis-

Dinner for Schmucks – tells the story of Tim(Paul Rudd), a guy on the verge of having it all. The only thing standing between him and total career success is finding the perfect guest to bring to his boss’ annual Dinner for Extraordinary People, an event where the winner of the evening brings the most eccentric character as his guest. Enter Barry (Steve Carell), a guy with a passion for dressing mice up in tiny outfits to recreate great works of art. From Jay Roach, director of “Meet the Parents” and “Meet the Fockers” comes an unforgettable feast about two unlikely friends and one very memorable dinner.

Cast: Steve Carell, Paul Rudd, Jemain Clement, Jeff Dunham, Bruce Greenwood, Ron Livingston, Stephanie Szostak, Lucy Davenport
Screenplay: Based on the film “Le Diner de Cons” Written and Directed by Francis Veber, Screenplay by David Guion & Michael Handelman
Director: Jay Roach

Aashayein – Rahul Singh (John Abraham) a compulsive gambler, has never picked the right horse. Then one day when he risks everything he has, the winning horse comes in making him incredibly wealthy. The same evening while celebrating his new life, he proposes to his girlfriend Nafisa and just when his entire world seems perfect, he is faced with a terrible truth that will change his life forever. Taking charge of the events unfolding around him, Rahul tries to rise above his own selfishness and live life to the fullest learning from the courage of the people around him.

Aashayein is an inspiring, bittersweet fable that reminds the viewer that life is short and to make the best of it.

Cast: John Abraham, Sonal Sehgal, Anaitha Nair, Girish Karnad, Farida Jalal
Writer and Director: Nagesh Kukunoor
Music: Salim Sulaiman

‘Chak Jawana’- The film highlights the problems faced by youth in a Punjabi village. The young men fall prey to drugs, become irresponsible and disturb the peace.The elders despair about the future of the community. Captain Gurjeet Singh (Gurdas Maan) arrives on a month’s home leave from the Indian Navy. He pledges to reform the youth and helps them overcome their weakness. The film has a powerful message on family values, determination and hope.

Cast: Gurdass Mann
Writers: Director: Rupinder Singh & Simerjit Singh
Director: Simerjit Singh
Music: Jaidev Kumar

Reliance Big Pictures launches their first Malayalam movie Shaji N Karun’s “Kutty Srank”

Posted on by reliance

Kochi, 20th July, 2010: Reliance Big Pictures announced the release of their first Malayalam movie Shaji N Karun’s Kutty Srank today. The launch was attended by the star cast of the film- Mammooty, director- Shaji N. Karun, music director-Isaac Thomas along with executives of Reliance Big Pictures and Manorama Music.
Kutty Srank, scripted by Shaji, P F Mathews and Hari Krishnan(screenplay), features the versatile Mammootty playing the male lead. The film also stars popular actresses Padmapriya, Kamalini, Meena Kumari in female leads. The music has been aptly composed by Isaac Thomas. Kutty Srank is among the first Malayalam film to be shot by a female cinematographer Anjuli Shukla.

Speaking on the occasion Shaji N. Karun said, “Kutty Srank is a movie layered with several emotions and shades which could only be brought to life by an actor par excellence such as Mammootty. The female characterization is the essence of the movie. It has been a creative and self innovating journey and hopefully be appreciated and understood by movie lovers all over the globe”

The music of the movie also was launched in partnership with Manorama Music.

“Music is like the cool breeze in this movie which can be felt. It is an integral part of this movie as it represents a particular period. I am sure that Issac has done complete justice to it”, Shaji commended.

Issac Thomas Kottukappilly, the talented music director from the South Indian film industry said, “The music in this movie is mostly based on the traditional `Chavittunaatakam’,and the blend with the scenes and character enhances the flow of the music. It was a tough task to recreate this music which is not that popular today, and I am thankful to Shaji Sir for all the support extended to me”

Sanjeev Lamba – CEO- Reliance Big Pictures – “We are extremely pleased to be partnering Mr Shaji N Karun, Mammooty, Isaac Thomas and Manorama Music,on the music of Kutty Srank. We look forward to a successful partnership in future.”

Kutty Srank has already been screened at Pusan International Film Festival, Montreal World Film Festival, Mumbai Film Festival and the International Film Festival of India last year and.

Kutty Srank(Sailor of Hearts) – The police find an unidentified body on the beach, and three women turn up, each claiming it as ‘her’ Kutty Srank. One is a wealthy woman who wants to become a Buddhist nun. The second is a woman who acts in a traditional Christian play with Kutty Srank and is later accused of murder. The third is a gentle, mute woman who, it appears, is carrying Kutty Srank’s baby. This richly shot film, with multiple skeins and powerful imagery, teases and hesitates to reveal the real Kutty Srank.

Reliance BIG Pictures to release Raavan in 2200 screens worldwide

Posted on by reliance

Mumbai, June 16th, 2010: Reliance BIG Pictures and Madras Talkies’ forthcoming film ‘Raavan’ will release in approximately 2200 screens worldwide on Friday, June 18th making it the first Indian film to release simultaneously in Hindi Tamil and Telugu versions.

The Hindi version of the film ‘Raavan’ is slated to release in 1250 screens in India and in 325 screens overseas in over 35 countries including India, US, Canada, UK, UAE, Malaysia, Singapore, Australia, New Zealand, Fiji, South Africa, Netherlands, France, Hong Kong, Pakistan, Sri Lanka etc.

The Tamil version ‘Ravanan’ will release in 225 screens in India including Tamil Nadu, Kerela and Karnataka and also in Mumbai, Delhi, Ahmedabad, Pune, Nasik, Surat, Baroda, Kolkata cities with English subtitles. It will release in 150 screens overseas in Singapore, Malaysia, Sri Lanka, US, UK, Middle East Asia, Canada, Australia, New Zealand, South Africa etc.

The Telugu dubbed version ‘Villian’ will release in 215 screens in Andhra Pradesh and in additional 25 screens in US, Australia and New Zealand.

Sanjeev Lamba, CEO, Reliance BIG Pictures says, “Reliance Big Pictures is proud to partner with Madras Talkies and present Raavan in Hindi, Tamil and Telugu for audiences worldwide. Mani Ratnam’s films with Abhishek Bachchan, Aishwarya Rai Bachchan, A.R Rahman and Gulzar have earned a lot of critical and commercial acclaim. We hope that their success is repeated and further strengthened with the highly anticipated Hindi debut of Vikram.”

Abhishek Bachchan, Aishwarya Rai Bachchan, Vikram along with director Mani Ratnam will attend the world premiere of ‘Raavan’ in London on 16th June, 2010.

Recently Abhishek Bachchan, Aishwarya Rai Bachchan, Ravi Kishan and Ajay Gehi participated in the ‘Thod De Killi Road Show’ in Mumbai and Delhi to promote the film and interact with millions of fans across various high catchments areas in these two cities where they were welcomed with great excitement and pomp.

Reliance BIG Pictures organized Bollywood’s first international press conference using the Cisco TelepPresence technology that connected Abhishek Bachchan, Aishwarya Rai Bachchan, Vikram and Mani Ratnam from Mumbai and Chennai respectively for interactions with New York, UAE and Delhi media. The technology allows people from across globe to connect and interact like they are sitting face to face with each other in a single room.

Reliance BIG Pictures to release Shaji N. Karun’s Mammootty starrer “Kutty Srank” on July 23rd, 2010

Posted on by reliance

Mumbai, June 2nd, 2010: Reliance BIG Pictures is all set to release the Malayalam film Kutty Srank on July 23rd, 2010. This is Mammootty’s first film with Shaji who began his career as a cinematographer and later turned to direction with “Piravi” in 1988. Shaji N. Karun’s directorial debut won him the prestigious Camera d’Or – Mention d’honneur at the Cannes Film Festival in 1989. Kutty Srank has already been screened at Pusan International Film Festival- Oct ’09, Montreal World Film Festival- Sept ’09, Mumbai Film Festival – Oct ’09 and the International Film Festival of India- Nov ’09.

Commenting on the release, director Shaji N. Karun says, Kutty Srank is a movie layered with several emotions and shades which could only be brought to life by an actor par excellence such as Mammootty. It has been a creative and self innovating journey and hopefully be appreciated and understood by movie lovers all over the globe.

Sanjeev Lamba, CEO Reliance BIG Pictures’ adds, Reliance BIG Pictures is always proud to be associated with meaningful cinema. We expect that the beauty of Kutty Srank’s storytelling and Mammootty’s compelling performance will captivate the hearts of all viewers.

Kutty Srank scripted by Shaji, P.F. Mathews & Hari Krishnan (screenplay) has noted actor & 3 time National Award winner Mammootty playing the male lead. The film also stars popular actresses Padmapriya, Kamalini, Meena Kumari in female leads. The film’s music has been composed by Isaac Thomas.

This is also the very first Malayalam film to be shot by a female cinematographer Anjuli Shukla who has previously worked on films like Tahaan and Prarambh as First Camera Assistant. She was also assistant to the award winning and highly acclaimed Santosh Sivan for several years.

Kutty Srank (Sailor of Hearts)

Synopsis

The police find an unidentified body on the beach, and three women turn up, each claiming it as ‘her’ Kutty Srank. One is a wealthy woman who wants to become a Buddhist nun. The second is a woman who acts in a traditional Christian play with Kutty Srank and is later accused of murder. The third is a gentle, mute woman who, it appears, is carrying Kutty Srank’s baby. This richly shot film, with multiple skeins and powerful imagery, teases and hesitates to reveal the real Kutty Srank.

Shaji N. Karun Profile

A graduate in cinematography from the Film and Television Institute of India (FTII) Pune, Shaji N Karun started his career with notable directors in Kerala (India). His camerawork for films of G Arvindan from ‘Kanchana Sita’ to ‘Chidrambaram’ virtually defined the look of Kerala’s New Wave Cinema. Shaji directorial debut film ‘Piravi’ (1988), the story of a father’s grief over a son’s loss won the prestigious ‘Camera d’Or special mention at the Cannes Film Festival. Shaji’s second film ‘Swaham’ (My Own) (1994) which also continued the theme of grief was selected in the competition section of the Cannes Film Festival. ‘Vaanaprastham’ (the last dance) (1999) which dealt with the identity crises faced by an actor, was nominated in the Cannes’ Un Certain Regard section. Shaji has won six National Awards from the President of India and 26 International awards for his directorial and cinematography work. Shaji is also the first Indian to win the Kodak Award for Excellence. He was honoured by the French Government with the Chevalier Dans L’Ordre des Arts et des Lettres for his international contribution to cinema. He has served as a juror on numerous international films festivals abroad and in India.

Mammootty Profile

Mammootty (born Muhammad Kutty) is a 3 times National award winning Indian actor who works mainly in Malayalam Cinema, however has shown his presence in Tamil and Telugu Film industries as well. During a career spanning more than quarter of a century, he has acted in more than 300 films as lead actor and has been successful in both mainstream and parallel cinema. Malayam film Kutty Srank is his first film with the acclaimed director Shaji N Karun, wherein he plays the title role. Mammootty received many major awards for his performance. Apart from the three National awards, he has also won four State awards and eight Filmfare Awards in the best actor category. In 1998, the Government of India honoured him with Padma Shri for his outstanding contributions to Indian cinema. Mammootty is also the Chairman of Malayalam Communications, which runs Malayalam TV channels like Kairali TV, People TV and WE TV. Mammootty has promoted humanitarian causes throughout Kerala, and is the goodwill ambassador of the Akshaya project.

Reliance BIG Pictures to launch KITES music on 29th March at 9.30 p.m. across 40 TV channels to mark Hrithik’s debut as a singer

Posted on by reliance

Mumbai, 26th March, 2010: Reliance Big Pictures and Rakesh Roshan’s highly anticipated film Kites unfolds yet another surprise! Kites marks the debut of actor Hrithik Roshan as a singer on the silver screen. To commemorate this Reliance BIG Pictures is launching the music of Kites on national television as a roadblock by airing Hrithik debut song `Kites in the Sky”, in English along with some behind the scenes footage on 29th March at 9.30 p.m. across 40 television channels.

Commenting on this, Sanjeev Lamba, CEO, Reliance BIG Pictures, says, “We are delighted to bring to fans across the globe the wonderful music of Kites and Hrithik’s debut as a singer. This roadblock across all major channels is our way to commemorate this unprecedented occasion”.

Hrithik Roshan says, “I was nervous to make my debut as a singer considering I come from a family that is well known in the world of music, but for this very reason my chacha (Rajesh Roshan) and Anurag were most certain that I could sing. I have given this song my best and honest shot, but I still don’t consider myself a professional singer.”

Director Anurag Basu says, “I first noticed Hrithik’s singing talent when we were casually jamming one evening after dinner. After that when I told him to sing for Kites, he wasn’t too sure initially but he agreed to give it a try. He is a natural singer and has the talent in his genes; I only did my job by tapping it. Hrithik has a good career ahead as a singer and I feel fortunate that we have a song sung by Hrithik in Kites.”

On 29th March at 9.30 p.m. this will also be simultaneously streamed on the official website of Kites- www.kites- the film.com, facebook.com (http://www.facebook.com/officialkites) and youtube.com (http://www.youtube.com/user/Officialkitesmovie).

Kites has music by Rajesh Roshan and lyrics by Nasir Faraaz. The music (released on T series) will be available in stores from March 29th onwards. The music of Kites is also available on SD & USB cards and for download in a digital format (as a single song or entire album) through T Series, Hungama, iTunes and other popular websites.

Kites Soars High With All Time Record Opening

Posted on by reliance

Mumbai, 21st May, 2010: Reliance BIG Pictures and Rakesh Roshan’s `Kites’ has set new benchmarks in Bollywood’s box office history. The first day’s collection point to an all time high first weekend box office collections worldwide.

`Kites’ has opened in 2000 screens in India and 500 screens overseas making it the biggest Indian release so far. It is also the first film to play in 10,000 shows daily across Indian theatres.

Commenting on this Sanjeev Lamba, CEO, Reliance BIG Pictures says, “We are extremely delighted with the film’s initial response at the box office and expect the film to set new benchmark for Indian film business.”

Producer Rakesh Roshan adds, “I am overwhelmed by the response both in Indian and abroad.”

Hrithik Roshan remarks, “My Dad and I are extremely grateful to Reliance Big Pictures for the extraordinary release given to Kites worldwide and the tremendous love showered on the film by cinegoers.”

On 28th May, Brett Ratner’s version titled Kites: The Remix will also be released in 300 screens worldwide.

The international press has raved about the film. Some reviews below:

“Mr. Hrithik Roshan requires viewing uncut: writhing on the dance floor or just gazing into space, the man was made to drive women crazy, one movie at a time.”- New York Times

“A romantic adventure set in Las Vegas, the Southwest and rural Mexico, “Kites” has been given the no-holds Bollywood treatment by producer Rakesh Roshan and director Anurag Basu. The result is an exhilarating escapist entertainment that plays out like a violent and floridly poetic allegory.”- Los Angeles Times

“This is opera. This is the big stuff, folks. This is a choir, a drum machine, a synthesizer, a 17-piece orchestra and an echo chamber all screaming “Love! Love! Love!” Go in smirking, but by the time it’s over, you’ll believe.”-San Francisco Chronicle

“Hrithik Roshan anchors the film with a solid, believable performance and a palpable chemistry with his co-star that will remind audiences just how hot a good Bollywood romance can be.”- The Hollywood Reporter

“Deliriously entertaining.” – Variety

About Reliance Big Entertainment:

Reliance BIG Entertainment Ltd. (RBEL) is the flagship media and entertainment arm of India’s Reliance Anil Dhirubhai Ambani Group, with a significant presence in film entertainment (film production, distribution, and exhibition), broadcasting and new media ventures.

RBEL’s motion picture brand, Reliance BIG Pictures (www.reliancebigpictures.com) has built a impressive film production slate in Hindi, English & other Indian languages, which it markets and distributes worldwide. Following Reliance BIG Pictures’ association with IM Global, the company now benefits from an international sales team with an excellent reputation and global presence dedicated to selling its Bollywood and regional language slate.

In Hollywood, Reliance BIG Pictures has partnered with Steven Spielberg and Stacey Snider on the formation of DreamWorks Studios and has development deals with Nicolas Cage’s Saturn Films, Jim Carrey’s JC 23 Entertainment, George Clooney’s Smokehouse Productions, Chris Columbus’ 1492 Pictures, Tom Hanks’ Playtone Productions, Brad Pitt’s Plan B Entertainment, Jay Roach’s Everyman Pictures, Brett Ratner’s Rat Entertainment, Julia Roberts’ Red Om Films and Brian Gazer and Ron Howards’ Imagine Entertainment. RBEL’s group company, Reliance MediaWorks Limited (www.reliancemediaworks.com) is India’s largest film processing, exhibition and entertainment services company. It operates BIG Cinemas, India’s largest cinema chain with over 525 screens spread across India, US, Malaysia, Nepal and Netherlands. Reliance MediaWorks has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI; Visual Effects; Film Restoration and Image Enhancement; Animation; 2D to 3D Conversion; Digital Mastering: Studios and Equipment rentals with presence across at US, UK, Japan and India. Reliance MediaWorks’ television venture, BIG Synergy, is among the top players in the television programming industry.

The Reliance Anil Dhirubhai Ambani Group (www.relianceada.com) is amongst India’s top 3 business houses and has interests in telecommunications, energy, financial services, infrastructure and media and entertainment.

Kites’ London premiere

Posted on by reliance

Kites’ London Premiere
TUESDAY, 18 MAY 2010
At the Odeon West End

On Tuesday 18 May, the stars of one of the most ambitious and truly international films to emerge from India will bring a touch of Bollywood romance, Latino passion and Hollywood action-adventure to the red carpet in London’s Leicester Square.

Kites is the widest ever release for any Indian film production to date and heralds a new milestone in international filmmaking. The film is directed by Anurag Basu (Life in a Metro, Gangster), one of the most forward-thinking directors to emerge from India, fearless in his vision of breaking the conventions associated with Indian filmmaking. KITES stars Bollywood heartthrob Hrithik Roshan (Jodhaa Akbar, Koi Mil Gaya) one of India’s most idolised artists, who sets screens ablaze with the on-screen chemistry he shares with smoldering Mexican beauty, Barbara Mori (La Mujer De Mi Hermano, Violanchelo), the South American screen icon who has been creating waves across the international film circuit. Kites has been produced by veteran of Indian cinema, Rakesh Roshan (Kaho Naa…Pyaar Hai, Koi…Mil Gaya), with haunting ensemble tracks composed by Rajesh Roshan.

Following hot on the heels of the release, in an unprecedented approach to film-making, renowned Hollywood action director Brett Ratner (The Rush Hour series, X-Men: The Last Stand), in association with Reliance BIG Pictures, presents KITES: THE REMIX – the same film, played to a different rhythm and reworked with a younger, hipper, faster edge for action audiences.

Kites centres around two immigrants – one from India and one from Mexico, both navigating life in North America in pursuit of their dreams. Destiny unites them through the most unexpected twist of fate, which culminates in a mortally wounded man being left for dead in the harsh terrain of the Mexican desert. The man is ‘J’, but barely recognizable as the once carefree and street-smart trickster that he was. The only thing now keeping him alive is his quest to reclaim the love of his life ‘Linda’.

Premiere Timings
4.15pm Media Enclosures Open
5.30pm Outside Photographers Position Allocation
5.45pm Media Enclosures Close
6.00pm Talent Arrivals Doors Open
6.45pm Audience Seated

Kites to release in over 2300 screens worldwide

Posted on by reliance

Reliance BIG Pictures plans biggest ever release for an Indian film globally

Mumbai, 17th May, 2010: Reliance BIG Pictures and Rakesh Roshan’s eagerly awaited romantic film ‘Kites’ will release on 21st May 2010 in over 2300 screens worldwide. Of these over 1800 screens are in India and over 500 screens overseas, making ‘Kites’ the biggest ever Indian release till date globally.

In its first phase, ‘Kites’ will release in India, US, UK, UAE, Australia, South Africa and 30 other countries on 21st May. In the second phase, it will release in additional 30 countries, which include various non-traditional markets. Starring Hrithik Roshan with Mexican actress Barbara Mori in an intensely romantic story directed by Anurag Basu, ‘Kites’ is a one-of-its kind film produced in India, with Reliance BIG Pictures executing the marketing and release of the film on a truly international scale. Hrithik Roshan, Barbara Mori, Rakesh Roshan, Rajesh Roshan, Anurag Basu and Brett Ratner have travelled to New York and London for the promotion of Kites with Barbara Mori and Brett Ratner doing additional promotion in Miami and Los Angeles.

Brands such as Reliance Mobile, BIG FM, Acer, Provogue, Zapak, Bookmyshow and Ibibo have participated in the marketing and promotion activities of ‘Kites’. The film is being aggressively marketed with an innovative and extensive outdoor, TV, print and online campaign to ensure maximum visibility.

According to Sanjeev Lamba, CEO, Reliance BIG Pictures, “Kites is a film which has a team of winners behind it – an extremely talented and versatile star cast, an incredibly gifted director and of course, Rakesh Roshan. The movie’s universally appealing story is sure to enthrall viewers across the world and it deserves the largest release, not just in India, but also overseas. We have immense faith in the film and have supported it to the fullest in terms of marketing and distribution.”