Premieres at No.1 Slot in Punjab Across all Channels
Mumbai, November, 11, 2020: Reliance Entertainment’s Reliance Big Synergy’s new comedy non-fiction series Haasya Da Halla Payega Jaswinder Bhalla on Zee Punjabi, premiered at No.1 spot in the market, recording the highest ratings across all channels and shows in the market. (Source: BARC: Week 43, Pun/Cha (U+R), NCCS All: 2+, Weekly Impressions in ‘000s)
Speaking on the show’s ranking No.1 in Punjab, Rajiv Bakshi, CEO, Reliance Big Synergy, said “We are thrilled that our show has premiered straight at No.1 spot, and would like to thank the viewers of Punjab for their delightful reponse. We are equally honored that the show could provide laugh and joy to the audience during these stressful months. To emerge as the market’s No.1 show on launch is a validation of the passion and rigour of our teams, host and artists, and Zee Punjabi’s utmost trust and confidence in our abilities and expertise. The show’s success confirms our mission to create impactful shows and homegrown formats that strengthen our client’s leadership.”
Amit Shah, Cluster Head North, West & Premium Channels, ZEEL said, “We are delighted to see Zee Punjabi continuing to win hearts across Punjab, and achieve new milestones since its launch. The success of Haasya Da Halla Payega Jaswinder Bhalla further highlights the strong connect that the channel has established with the Punjabi viewers, as it further strengthens our position in the market. We are glad to have a partner like Reliance Big Synergy who shares our vision of ensuring that viewers get the best in class entertainment.”
Speaking on the new show launch, Rahul Rao, Business Head, Zee Punjabi said “ Our understanding of changing audience preferences during the lockdown showed that consumers are turning towards slice of life content, light hearted comedies and shows & movies that reflect a spirit of hope and positivity. Haasya Da Halla is the perfect mood lifter for viewers and we are extremely happy it became number 1 in its launch week”
Simmi Karna, VP, Content, Reliance Big Synergy, said “We are delighted with the audience’s reponse. To emerge as No.1 in a competitive market reflects the teams’ focus and dedication and Zee Punjabi’s strategic ability to identify a great gap in the entertainment space.”
Airing from October 24, a family entertainment show, the key words that define Haasya Da Halla Payega Jaswinder Bhalla are Lively, Chirpy, Spontaneous, Fun, Inimitable and Quirky. Airing on Saturday and Sunday, the weekend family show also feature the finest range of artistsincluding Mintu, Lucky, Nisha Bano, GurpreetBhangu and a spectacle of celebrity guests.
Reliance Big Synergy has in the past years entertained millions of Indians through the highest rated and breakthrough non-fiction shows including KBC, Dus Ka Dum, India’s Got Talent, Jhalak Dikhhla Jaa and more, and has established its leadership in the fiction vertical as well with its range of fiction TV shows and Web series in both Hindi and regional languages.
About Reliance Big Synergy
India’s leading content development and production company, Reliance Big Synergy has produced over 5,000 hours of high-rated, critically acclaimed and impactful shows across fiction, non-fiction, unscripted and factual genres in nine languages for both broadcast TV and OTT platforms. Headquartered out of Mumbai, Reliance Big Synergy produces content across India in Hindi, English, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Bhojpuri and Punjabi languages.
Being a pioneer in content creation in the country, it has an inimitable legacy of producing shows for leading media companies including Star/Disney, Sony, Zee, Viacom, Dangal, regional language networks Star Maa, Zee Punjabi, Star Vijay, Suvarna, Asianet, Discovery, NDTV, BBC and OTT platforms including Netflix, Viu, Alt Balaji, Voot and many more. Over the years, the company has delivered successful, original and premium content across all genres, ranging from Web series, GEC fiction, Non-Fiction Game and Quiz Shows, Factual and Unscripted.
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About Reliance Entertainment:
Reliance Entertainment is the media and entertainment arm of Reliance Group and is engaged in the creation and distribution of content across film, television, digital and gaming platforms.
Internationally, Reliance Entertainment has partnered since 2009 with iconic film producer and director, Steven Spielberg, in the formation of DreamWorks Studios, and thereafter, Amblin Partners. This relationship has produced several successful films such as The Help, War Horse, Lincoln, The Hundred Foot Journey, The Girl on the Train, A Dog’s Purpose, Bridge of Spies, The Post, 2019 Golden Globes and Oscar winning film, Green Book & 2020 Academy Award nominee and Golden Globes winner 1917.
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For further information contact:
Fatema Nagree Fatema.Nagree@relianceada.com +919867661126